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The Channel Watch solution creates strategic partnerships with marketing service organizations or manufactures allowing them to cost effectively and quickly obtain unbiased analysis on the effectiveness of their merchandising and field marketing activity.
Today’s manufacturers understand the critical role that field marketing plays in their overall retail strategy. There is a constant demand for tangible ROI from all facets of the marketing mix, specifically their field marketing and merchandising programs.
Channel Watch provides manufacturers with a comprehensive ROI analysis of their field marketing and merchandising activities, both in the field and on the Internet.
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