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Kim
Sharpe, CEO
Kim Sharpe is an "out-of-the box" thinker and pacesetter.
Kim's leadership in Channel Management spans well over 15
years. After majoring in Communications at Chapman University,
in Orange California, she began her marketing career at
Alps Electric. During her time at Alps, Kim developed and
directed the Channel Marketing Department including the
North American field marketing team for Retail, Mail Order
and the VAR Channel. She spent a short time at Peoplesoft
(fulfilling her curiosity with B2B marketing). She quickly
returned to her passion-Retail Channel Marketing. She brought
her Retail Channel expertise to Adaptec where she managed
Channel Marketing for the Consumer Channel (Retail and Mail
Order). After only a short time she saw budgets squeezed
and the demand for ROI skyrocket. It is during this time
she became aware of the need for unbiased objective review
of her field marketing and merchandising initiatives. -Channel
Watch launched! Her vision for Channel Watch is a company
delivers a truly unbiased assessment of merchandising initiatives
offering investment assurance to product manufactures.
Jennifer Clauson, President
Jennifer Clauson has over 10 years of professional experience
in strategic and channel marketing. After graduating from
Goizueta Business School at Emory University, Jennifer worked
for Chick-fil-A, Inc. where she managed marketing for all
new store openings, both domestically and internationally.
After Chick-fil-A, Jennifer moved to California and began
working for The Learning Company, a consumer software company,
where she ultimately became Director of Channel Marketing.
Jennifer was responsible for managing all retail channel
marketing activities, including all merchandising, trade
and event marketing, and retail promotional activity. Most
recently, Jennifer worked at Adaptec where she was responsible
for all program marketing for their consumer division. Her
responsibilities included the development and management
of strategic partnerships and brand building campaigns.
Jennifer holds a BA in Economics from Tufts University in
Medford, MA and earned her MBA at Emory University in Atlanta.
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